Branding & Identity
Web
Packaging
The client is a burger diner specialising in flavours from across the globe, including Hawaiian pineapple burgers, Greek souvlaki burgers, thickshakes & more.
The diner is named after Stanley beach in Egypt, and the owner wanted to represent the beach and the chill lifestyle that comes with it. Each item on the menu represents famous beaches around the world.
To create the logo I combined the beach and burger through bold colours and shapes that represent the sand and waves. I used small beach graphics on the packaging and staff uniform, combined with a handwritten font, to create a laidback and personal feel for the brand.