Niubi Restaurant

The client is a restaurant specialising in Asian Fusion meals. Located in Chinatown, the building used to be one of the earliest restaurants & meeting spots back in 1700!

The venue is 4 stories high and has heritage status. The clients wanted to combine this classic setting with a modern style.

The name “Niubi” is slang amongst young Chinese people, meaning “f*cking awesome”. This attitude is shown throughout the venue, with bold colours and contemporary type reflected in the branding.

Story was important to the client, so the logo was designed to reflect “East meets West”- the Eastern pagoda & Western buildings coming together to create NIUBI.