Riché

Riché, once known as OTTO, reached out to Milk Bottle Projects to assist with a full rebrand and relaunch. I created three logo designs and a full brand and style guide, then the team prepared and implemented a PR strategy to launch the venue. We also assisted with a new website build to help the business create new e-commerce revenue streams with DIY Riche breakfast dishes.

The owner was wanting to represent a welcoming space with retro vibes & colours. I decided to go with a strong colour scheme of blues & bright oranges/reds. With the stylised type, I added a deep drop shadow and supplied logos with all the various colour combinations. The Website needed a complete overhaul and there needed to be a seamless process for customers to book a table.