Reverie Cafe

The client is a French cafe & patisserie specialising in cakes & French recipes. The owner was after a refresh of the brand collateral, wanting to have a cleaner look with stylised photography and clearer layouts.

Previously the brand had been using a multitude of different colours & graphics in their menus which were just too distracting from the menu items themselves.

I took inspiration from the stone tabletops featured in all the cafes and used it as a strong backdrop for the food photography.

To work with the stone I chose to use large full black pages in contrast with the elegant serif headings.

Application of the updated branding was applied to menus, booklets & gift cards.